Apple unveils first touchscreen MacBooks in major product shift
Oct 30, 2026
[US], October 30: Apple CEO John Ternus unveiled the company's first touchscreen MacBooks on Wednesday, abandoning a long-held aversion to the technology as it caps a burst of product launches ahead of the holiday shopping season. On stage at an Apple event in Los Angeles, Ternus showed a MacBook Pro model with an organic light-emitting diode (OLED) display, playing up the display's contrast, sharpness and brightness in front of an audience of content creators and creative professionals. He also said the company would return to a glowing logo on the back of the laptops. "Look, we love the Mac, and it's the reason why so many of us found our way to Apple in the first place. And the Mac has never been better, and it's never been stronger," Ternus said.